Brooklyn Nets Season Campaign

2023-24, an ode to the borough we call home.

The Ask

Bring to life an evolution of The Brooklyn Way by building ​an omni-channel brand campaign for the 2023-24 season that authentically grows fan pride.​

The Work

I jumped right into this project when I first started back in August 2023. As I learned The Brooklyn Way, I crafted headlines to be used across the season, represented our Brand Marketing team at our hero brand shoot (collab w/ Tier Zero), and set the table for the 82-game season to come.

The Output

  • Social: 137K total impressions, 92.8K total video views, 5K engagements
  • Digital / Paid: 7.9M impressions on Meta​
  • Broadcast (YES Network Linear): 579x aired, 39K P2+ viewers, 25K households reached