Brooklyn Nets “Money Moves”

Which Nets fans are the real movers & shakers?

The Ask

Develop a premium consumer journey through thoughtful and personal touchpoints to welcome a new elevated fan into Nets World.

The Work

Ran with this one solo from start to finish. Our ticketing and sales team wanted to attract new high-earning fans into our ecosystem. I built the brand strategy, sales strategy, and copy framework.

The Output

Creation of curated Brooklyn experiences with unique descriptions & navigation.
1,517 mailers sent across the tri-state.
179 Opportunities Created (Form Submission), 11.8% Conversion on Form, 234 QR Scans (15.4% Conversion) and 2 Accounts Won (as of May 2024).
$14K generated, 1.5 FSE (Quarters), $253,763 pipeline.