Brooklyn Nets City Edition

2023-24 with the infamous KAWS.

The Ask

Create and enhance Brooklyn Nets brand affinity and boost cultural relevancy for fans through the activation and promotion of the new City Edition uniform designed by KAWS, a Brooklyn based creator and globally recognized artist.​

The Work

Proud of this one. It was one of my first big wins on a campaign with real budget. We worked with KAWS, dude. It was the intersection of art, culture, fashion, and hoops. The lines poured out of me as I stared as his work at Skarstedt. Kept it simple…

The Output

  • Strategic Leak to the World: 5.7M impressions, 320K engagements, 350K views.
  • Influencer Seeding: 508K reach, 29.2K engagements, 12.4M potential impressions, $176.3K earned media value.
  • Social (On-Sale Campaign Specific): 3.3M impressions, 1.6M video views, 354.6M engagements.
  • Social (Court Unveil Specific): 2.4M impressions, 336.8K video views, 181K engagements.
  • Social (Launch Night): 972.1K impressions, 1.3M video views, 173.4K engagements.
  • Promotional Assets: 7M paid social impressions on Meta, 12K web impressions, 3.7K web clicks.
  • Day 1 Sales: $50.7K across the Fanatics network, $24.9K on NetsStore.com, $6.1K In-Venue.
  • Total Sales: $410K across the Fanatics Network, $119K on NetsStore.com, $585K In-Venue.