CrossOver Drops

AND-1, but make it Brooklyn Nets.

The Ask

Launch an elevated everyday casual apparel line that connects with Brooklyn Nets fans and culture followers.​

The Work

Another example, much like bǝrō, where our task was to build a brand from scratch for a tough retail market. It needed an identity, ethos, voice, tone, and a purpose. Together, our squad built CrossOver. I led copy and brand strategy.

The Output

  • Collab’d on editorial page.
  • Launch Results:
    • Social: 130.7K impressions & 2.1K engagements
    • Day 1 Sales: $13.7K on NetsStore.com​ & $27.4K In Venue
  • Total Sales for the 2023-24 BKN Season: $27K on NetsStore.com (54% Sell-Through Rate​) & $180.2K In-Venue (87.9% Sell-Through Rate)
  • Total Sales All-Time (as of 8/19/24): ~$225K