The Row & The Key at Barclays Center

Out with the suites, in with the luxury spaces for luxury faces.

The Ask

Support an eager sales team in their efforts to sell an all-new experience at Barclays Center for not only basketball games (Nets & Liberty) but entertainment for the borough at large.

The Work

Two soon-to-be incredibly dope spaces will be built and ready to be inhabited by fans with memberships for the 2024-25 Brooklyn Nets season and beyond. Concerts, comedy shows, DJ sets, Monster Truck rallies… I helped them sell the spaces through brand strategy, copywriting, and even some script development for an on-site VR sales tactic.

The Output

  • Named an official club space in Barclays Center (there was “The Row”, I came up with “The Key”).
  • Narrative and copy development for sales materials.
  • Wrote the script for our VR sales tactic through Populous.